Post by account_disabled on Feb 28, 2024 14:38:40 GMT 5.5
Real-time communication is always very successful. Even if it ultimately means creating temporary content, destined to disappear in a short time! This is why many companies work on less "corporate" and more genuine, more spontaneous material. In this way, production costs decrease while public appreciation increases. Both Instagram and Facebook offer users Stories, in which an image or short video is highlighted for 24 hours . These two tools are similar but their differences can help you choose the best one for your business. Let's see how! Instagram Stories vs Facebook Stories: what to choose for your business INSTAGRAM STORIES Instagram is constantly growing and is rapidly conquering a more mature audience.
In the United States, 33% of users are between Nigeria Phone Number the ages of 30 and 49 ! Since launching in 2016, Instagram Stories have gained many effective features as well as worldwide acclaim. Their authentic style is the most appreciated aspect and now there is the “Highlight” function to save them on the profile, in a space above the gallery. Thanks to their features, Instagram Stories are an excellent marketing tool. You can customize them in many ways using filters, stickers and animated GIFs ; you can insert hashtags or create polls. And the “Swipe up” function allows you to insert external links ! All of these features are great tools to use in your digital strategy to increase brand awareness or bring users to your site. FACEBOOK STORIES Chances are you've never heard of Facebook Stories. This is because they have not been as successful as their Instagram counterpart.
But it is also true that the pages have only existed since October 2017! The average age of users on FB is higher than that on IG and this data may be one of the causes of the lower appreciation towards Stories. Despite the less than excellent results, Facebook has stated that it will continue to improve Stories . From a marketing point of view, this field is relatively new and that's a plus! There is certainly less crowding (and competition) than on Instagram Stories. And this tool can be useful to stem the problems linked to the constant decline in organic flow. Instagram Stories or Facebook Stories. What should you choose? The answer mainly depends on your target and your marketing strategy.
In the United States, 33% of users are between Nigeria Phone Number the ages of 30 and 49 ! Since launching in 2016, Instagram Stories have gained many effective features as well as worldwide acclaim. Their authentic style is the most appreciated aspect and now there is the “Highlight” function to save them on the profile, in a space above the gallery. Thanks to their features, Instagram Stories are an excellent marketing tool. You can customize them in many ways using filters, stickers and animated GIFs ; you can insert hashtags or create polls. And the “Swipe up” function allows you to insert external links ! All of these features are great tools to use in your digital strategy to increase brand awareness or bring users to your site. FACEBOOK STORIES Chances are you've never heard of Facebook Stories. This is because they have not been as successful as their Instagram counterpart.
But it is also true that the pages have only existed since October 2017! The average age of users on FB is higher than that on IG and this data may be one of the causes of the lower appreciation towards Stories. Despite the less than excellent results, Facebook has stated that it will continue to improve Stories . From a marketing point of view, this field is relatively new and that's a plus! There is certainly less crowding (and competition) than on Instagram Stories. And this tool can be useful to stem the problems linked to the constant decline in organic flow. Instagram Stories or Facebook Stories. What should you choose? The answer mainly depends on your target and your marketing strategy.