Post by akabborakabbor on Feb 28, 2024 15:09:12 GMT 5.5
We have already been able to analyze the reasons why Pillar Pages have become so important both for the content indexing side and for what specifically concerns Inbound Marketing. Let's now see what characteristics make Pillar Pages particularly effective. Find out what benefits it can bring Inbound Marketing to your company Keywords and indexing of the Pillar Page Let's start from the objectives : that of a Pillar Page is, first of all, to best index a strategic and competitive topic for the company. Identifying the topic first requires careful research of the relevant keyword(s) . We remind you that it is useless to create Pillar Pages that deal with topics of little relevance in reference to your company's product or service offering. Also be careful not to duplicate content.
What is explained within the text may have already been mentioned within existing pages, but the Pillar Page has the function of dissecting the topics in an organic , complete and connected way to even more in-depth contents which we will see later. On the practical side, during the writing phase, the advice is not to neglect the best SEO practices. The depth and breadth of content, as well as the presence of the Chinese Student Phone Number List right amount of internal and external links in the text, are all key factors in terms of indexing. Added to this are the basic tools of ON PAGE SEO , i.e. meta title, meta description, tigle tag, alt image tag, optimized for keywords, as all other web pages should be. make an effective pillar page for inbound marketing The strength of internal links The creation of a Pillar Page with the characteristics previously described is in itself an excellent tool in terms of positioning.
The real step forward is truly made when it is placed at the center of a "Topic cluster" through a detailed network of internal links. In practice, pre-existing contents and those created from scratch must be connected to the Pillar Page through individual links containing the content that you want to enhance and place at the center of users' attention. In this way, there is an immediate increase in the site's authority on the specific topic, following Google's algorithm. Specific research conducted by Anum Hussain and Cambria Davies for HubSpot found that the more related content linked to the Pillar Page, the higher the likelihood of indexing keywords of searches on the Xxxociated topic . This necessarily leads to more impressions and more traffic, as shown in the figure below.
What is explained within the text may have already been mentioned within existing pages, but the Pillar Page has the function of dissecting the topics in an organic , complete and connected way to even more in-depth contents which we will see later. On the practical side, during the writing phase, the advice is not to neglect the best SEO practices. The depth and breadth of content, as well as the presence of the Chinese Student Phone Number List right amount of internal and external links in the text, are all key factors in terms of indexing. Added to this are the basic tools of ON PAGE SEO , i.e. meta title, meta description, tigle tag, alt image tag, optimized for keywords, as all other web pages should be. make an effective pillar page for inbound marketing The strength of internal links The creation of a Pillar Page with the characteristics previously described is in itself an excellent tool in terms of positioning.
The real step forward is truly made when it is placed at the center of a "Topic cluster" through a detailed network of internal links. In practice, pre-existing contents and those created from scratch must be connected to the Pillar Page through individual links containing the content that you want to enhance and place at the center of users' attention. In this way, there is an immediate increase in the site's authority on the specific topic, following Google's algorithm. Specific research conducted by Anum Hussain and Cambria Davies for HubSpot found that the more related content linked to the Pillar Page, the higher the likelihood of indexing keywords of searches on the Xxxociated topic . This necessarily leads to more impressions and more traffic, as shown in the figure below.