Post by nadinenadine on Mar 5, 2024 15:21:08 GMT 5.5
The listening phase is a fundamental step to make your content successful. It is at this moment that you will be able to interpret the question and offer the right answer . The listening activity will help you understand what your reader is looking for, how he searches for it and with which keywords, where he searches for it, who he is addressing and when. In the post Learning to write for the Web (in 4 phases) I explored the topic in depth. #2. Content that sells and doesn't inform Do you want to miserably doom web content to failure? Sell, sell and sell! That's right: marketing content, excessively promotional and self-promotional, those designed solely and exclusively to sell, do not have a good response on the Internet, are unable to appear authoritative and are not even capable of arousing curiosity first and then trust in those who read them.
Remember a fundamental rule of communication Loan Phone Number List on the Web: First you communicate, inform, educate, then sell - The first rule of communication on the Web CLICK TO TWEET #3. Irrelevant and non-essential content What question are your readers asking? What do they want to know at this very moment? And are you able to offer them exactly the answer they are looking for? Generally speaking, content is relevant when: starts from the analysis of readers and the construction of Buyer Personas , i.e. the ideal readers of your blog; identifies the specific needs of readers; manages to provide the right answers in the post by producing pertinent and relevant content.
Content that doesn't explore the topic You blogger, you webwriter, must offer in-depth, timely and detailed content , capable of responding comprehensively and comprehensively, of offering different perspectives, different solutions and points of view. Without ever neglecting yours. Research, study, investigate, inform yourself and then write. And remember to use J. Nielsen's Inverted Pyramid model , according to which when you write content for the Web you must start from the most immediate and important general consideration and gradually enrich it with useful and relevant details and related information.
Remember a fundamental rule of communication Loan Phone Number List on the Web: First you communicate, inform, educate, then sell - The first rule of communication on the Web CLICK TO TWEET #3. Irrelevant and non-essential content What question are your readers asking? What do they want to know at this very moment? And are you able to offer them exactly the answer they are looking for? Generally speaking, content is relevant when: starts from the analysis of readers and the construction of Buyer Personas , i.e. the ideal readers of your blog; identifies the specific needs of readers; manages to provide the right answers in the post by producing pertinent and relevant content.
Content that doesn't explore the topic You blogger, you webwriter, must offer in-depth, timely and detailed content , capable of responding comprehensively and comprehensively, of offering different perspectives, different solutions and points of view. Without ever neglecting yours. Research, study, investigate, inform yourself and then write. And remember to use J. Nielsen's Inverted Pyramid model , according to which when you write content for the Web you must start from the most immediate and important general consideration and gradually enrich it with useful and relevant details and related information.